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Anthony Jones

Best-selling Author and Top AI Efficiency Coach

Sales Breakout Session
Wednesday, April 2, 2025
10:30 am - 12:00 pm
SPONSORED BY

Unlocking LinkedIn: The Mortgage Professional’s Blueprint for Lead Generation &Business Growth

In 2025, LinkedIn has become a must-have tool for mortgage professionals looking to grow their business, build their referral network, and stay ahead in an increasingly competitive market. The days of relying solely on cold calls and outdated lead-gen tactics are fading—your next client, referral partner, or strategic opportunity is likely already searching for someone exactly like you on LinkedIn.

 

The question is: Will they find you?

This session will show you how to turn LinkedIn into a lead generation engine that works for you, even when you’re not online. Whether you’re in sales, senior management, or operations, you’ll walk away with an actionable strategy to build your brand, attract the right connections, and convert engagement into real business opportunities.

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What You’ll Learn:

  • How to Position Yourself as a Trusted Mortgage Expert – Optimize your profile so that clients, realtors, and referral partners see you as the go-to professional in your market.

  • The Power of Strategic Engagement – Simple yet effective ways to stay top-of-mind without spending hours online, so you can attract high-value connections and opportunities.

  • Lead Generation Without Cold Outreach – How to leverage LinkedIn’s algorithm and content strategy to bring in warm, inbound leads instead of chasing prospects.

  • A Consistent System for Growth – A straightforward content and networking plan to help you stay visible, relevant, and ahead of the competition.

 

The bottom line?

Mortgage professionals who leverage LinkedIn strategically are winning more deals, building stronger networks, and future-proofing their business. This session will show you exactly how to do the same.

Anthony's Bio

Anthony Jones is the founder of Anthony Jones Consulting, specializing in personal branding and LinkedIn growth strategies, particularly in the nonprofit sector.

 

His digital marketing career began at Ducks Unlimited, where he built and led a team that raised $40 million online and grew a social media audience of over 2 million.

 

Exploring LinkedIn was a turning point—what started as an additional marketing channel became a game-changer for his personal and professional growth. His strategic content and engagement led to millions of views, speaking engagements, and consulting opportunities.

 

In 2021, Anthony launched his full-time consulting agency, helping professionals build personal brands that drive engagement, unlock opportunities, and fuel business growth.

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