The mortgage lead funnel isn’t just about generating leads, it’s about maximizing conversions at every stage. From initial inquiries to credit pulls, pre-qualifications, and final applications, every touchpoint presents an opportunity to optimize the borrower experience and improve pull-through rates.  In this talk, we’ll break down real-world data from a case study with a lender who examined their funnel and found key areas for improvement. We’ll explore why some borrowers drop off, where tech can enhance engagement, and how lenders can create structured paths to qualification for those who aren’t ready yet. Whether it’s leveraging automation, improving borrower education, or implementing smarter workflows, you’ll walk away with actionable strategies to turn more leads into loans.