Marketing Guidance Updates

In October, the CFPB issued new guidance concerning lenders’ marketing efforts including MSA’s, co-marketing, sponsorships and similar matters.  This important guidance supersedes prior regulatory opinions issued by the agency.  For Lenders, 

understanding these new boundaries is critical in maximizing relationships and opportunities with real estate agents, lead providers and other referral sources.  Please attend this special briefing where we will discuss: 


  • Properly structuring MSAs

  • Co-Marketing and Desk Rental Agreements

  • Sponsorships, Gifts, and Seminars 


These guidelines provide an important resource for Lenders in promoting their business and relationships with potential referral sources.  

Daniella Casseres
Offit Kurman

Marketing Guidance Update


Daniella Casseres's Bio

Principal and Chair, Financial Institutions Regulatory

Offit Kurman


As a partner at Offit Kurman and Chair of its Financial Institutions Regulatory practice, Daniella Casseres is a leader in the mortgage lending regulatory field advising mortgage companies across the country on how to achieve strategic growth while remaining compliant.

Ms. Casseres’ practice focuses on laws and regulations governing the mortgage lending industry. She represents mortgage lenders in enforcement matters and investigations across the country against numerous federal agencies, including the Consumer Financial Protection Bureau, the U.S. Department of Housing and Urban Development, the Federal Financial Institutions Examination Council, and the Department of Justice. Before joining private practice, she supervised large and complex cases at the Federal Reserve Bank, working on corrective action plans in connection with the foreclosure crisis.