GRC20 | Breakout Session

Create More: More Referrals, More Loyalty, More Business

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Do you know that by not sharing this one thing with a borrower, your opportunity for a referral can drop by 55%? Do you know the one action you can do that will keep customers at a 93% satisfaction rating? What about the simple way to maintain personal contact with your network that can grow it to superstar status? Join the session and find out the easy actions you can start doing today that can grow a network to where a disproportionate share of your contacts are referring business to you and where you create an experience for your

customers and realtors that sets you apart from your competition.

Learning Objectives:

Five easy ways to build true loyalty and the one loyalty question you have to ask yourself

Three simple actions and three apps to build your networking superstar skills

Simple steps to identifying what truly sets you apart from your competition and how to use that to your advantag.

Mary Kay Scully

Genworth Mortgage

Create More: More Referrals, More Loyalty, More Business

MaryKay Scully

Director of Customer Education

Genworth Mortgage Insurance

As Genworth’s Director of Customer Education, MaryKay leads the development of our customer education curriculum. With 26 years experience at GE/Genworth, she has also served as an E-Business Development Manager, Director of Customer Education and Organizational Effectiveness, and as a Service Center Manager. Prior to Genworth, she held Loan Officer positions at various mortgage companies in the Mid-Atlantic states. MaryKay’s extensive and varied experience makes her a nationally sought after instructor and round table participant for topics as far reaching as Purchase Transaction Best Practices toHMDA.

MaryKay is a graduate of the National School of Banking and received an MBA in Business Administration/Management from Fairfield University in Fairfield, CT. She has held Series 7 and Series 63 (Uniform Securities Agent License). She is a Functional Black Belt in Six Sigma Quality and is a Certified Trainer in DiSC Behavioral Profiling.

Chairman of the Mortgage Bankers Association of New Jersey Women's Committee (2019).

MaryKay has received the Mortgage Professional America Elite Women award in 2017 and 2018.